Learn from the Pros

Social media and digital marketing best practices right at your fingertips.

Reviews are Great for Marketing

It’s a well-known fact that consumer purchasing decisions are heavily influenced by online reviews, so it makes sense to pay c…
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How to Share Your Yelp Reviews

Don’t be shy about sharing positive reviews and customer feedback with your fans and followers on your social networks. Customer f…
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How to Handle a Bad Review

Did you check your Perch app just to find a negative review for your business? You’re not alone. If you’re in business long eno…
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Avoid Common Mistakes for Your Business Listings

We’re often surprised how many businesses have listing info that is inconsistent or simply incorrect. As a small business owner, i…
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Write Your Business Description In 5 Minutes or Less

When you create your business profile on social media sites and directories, it’s crucial to include a description of your b…
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How To Get Found Online

Not too long ago, getting found online meant getting found in Google. Today, Google is no longer the only place for local…
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How To Update Your Business Logos

Maintaining a consistent business logo on your social and review pages builds recognition, and helps customers feel confident…
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Managing your Hours of Operation

As a small business, you should make sure your hours of operation are listed on your social and review sites, so customers don't…
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The Importance of Business Logos

Business logos are a very effective way to help consumers quickly identify your business online. This is especially important if…
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Understand What Your Reviews Look Like For The Holidays

As the holiday season is approaching, more and more consumers will come across your social and review pages when shopping for…
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Why Reviews Matter so Much to Small Businesses

Many small businesses have a love-hate relationship with reviews. On one hand, great reviews go a long way to promoting your…
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Why Your Business Listing Should Be Consistent

You should think of your business info as the online fingerprint for your business. If your name, address, phone number and…
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Why Categories Are Important for Your Small Business

Getting more exposure and winning new customers is the top goal for many local businesses like yours, and making sure your…
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How to Edit the Yelp Categories for Your Business

If you would like to change the selected business categories for your Yelp page or add to them, log into Yelp for Business…
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Update Your Social and Review Profiles

Update your social and review files so consumers can find up-to-date, correct and consistent information for your business. …
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Is Your Website Listed on Your Social Pages?

Chances are you've spent quite some time, effort and funds getting your website set up. After all, your website is the place…
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Optimize Your Business Descriptions

When local consumers come across your social and review pages, they want to learn a little more before choosing your business.…
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Managing the Price Range on Social Profiles

When consumers search for a local local restaurant, shop or other business, they take your price range into consideration when…
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Choosing Photos for Your Social and Review Sites

Pictures speak louder than words! The photos on your social and review sites help browsing customers get a clear idea of what to…
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How to Check and Change Your Yelp Profile Photo

Your Yelp profile photo is highly visible on Yelp. When a customers searches for a business like yours, the profile image is…
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5 Tips To Win Customers With Your Social Pages

When shoppers and consumers are searching for a local business like yours, they have an extremely short attention span. You only…
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A Recommended Facebook Check for Small Businesses

Facebook is a popular social network where consumers and prospective customers are actively engaged. When they come across your…
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Pay Attention to Your Business Listing

Consumers are searching online for local business information on their computers and phones more than ever. Today, there are more…
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Tips For Responding To Your Customer Reviews

It’s a good practice for small businesses to respond to all customer reviews, both positive and negative. Your review responses a…
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Make the Most of Your Yelp Listing

As a local business, it’s critical to be listed on Yelp. Many consumers turn to Yelp when searching for local businesses from t…
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Make the Most of Your Google Listing

If you want local consumers to find your business, you need to list it with Google. When you create a local page on Google My…
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Updating Your Menu on Google My Business

Consumers often start their search in Google, and it’s important that the information is correct and updated. That’s why we hig…
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How Exactly Does Your Business Listing Help Your SEO?

SEO experts agree that your business listing is one of the critical factors that impact your ranking in local search results. It…
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How to Gain Social Proof for Your Small Business

What’s Social Proof, and why should Small Businesses care? Social Proof is definitely a buzzword that is everywhere these days. S…
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How to Update Contact Info on Your Social and Review Pages

Here's how to edit and add your contact info on your social and review pages. Learn how to update this information individually…
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Add a Menu to Your Social Sites

Including a menu on your website is important so customers can find exactly what they’re looking for … and fast. In addition to you…
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List Your Business with Directories in Your Industry and City

Industry and local directories are very popular with local consumers. Plus, these directories typically rank very well in local…
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Spring Cleaning for Your Social and Review Pages

Spring is the perfect opportunity to tidy up your social and review pages. Take a look at your social and review profiles - on…
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Just How Important Are Your Social and Review Pages?

When it comes to finding (and choosing) a small business, consumers are no longer searching solely on Google. Today, it’s n…
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