Learn from the Pros

Social media and digital marketing best practices right at your fingertips.

5 Reasons Why the Size of Your Social Audience Matters

If you’re wondering whether the size of your social audience really matters, the answer is Yes. It's typically a good idea to k…
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Reviews are Great for Marketing

It’s a well-known fact that consumer purchasing decisions are heavily influenced by online reviews, so it makes sense to pay c…
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How to Share Your Yelp Reviews

Don’t be shy about sharing positive reviews and customer feedback with your fans and followers on your social networks. Customer f…
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How to Handle a Bad Review

Did you check your Perch app just to find a negative review for your business? You’re not alone. If you’re in business long eno…
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Write Your Business Description In 5 Minutes or Less

When you create your business profile on social media sites and directories, it’s crucial to include a description of your b…
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3 Ways to Build Your Audience with Facebook Ads

Facebook offers some sweet, low-cost ways for you to grow your audience. One of the greatest benefits of Facebook advertising is…
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How to Invite Friends and Customers to Your Facebook Page

At Perch, we encourage small businesses to invite customers, prospects, and personal friends to follow their business on…
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3 Simple Ways to Get Facebook Followers

All of your best customers will search for your Facebook page, but chances are that most people need a little nudging. Get the…
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How To Update Your Business Logos

Maintaining a consistent business logo on your social and review pages builds recognition, and helps customers feel confident…
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Ideas for Your Instagram Posts

Spending time and effort posting on Instagram for your business can seem like a daunting task; you’re busy, and we get that! H…
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The Importance of Business Logos

Business logos are a very effective way to help consumers quickly identify your business online. This is especially important if…
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Optimize Your Website Description

When customers are searching for your business, the search engines bring back any information and sites they can match to your…
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Understand What Your Reviews Look Like For The Holidays

As the holiday season is approaching, more and more consumers will come across your social and review pages when shopping for…
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Why Reviews Matter so Much to Small Businesses

Many small businesses have a love-hate relationship with reviews. On one hand, great reviews go a long way to promoting your…
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Is Your Website Listed on Your Social Pages?

Chances are you've spent quite some time, effort and funds getting your website set up. After all, your website is the place…
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Choosing Photos for Your Social and Review Sites

Pictures speak louder than words! The photos on your social and review sites help browsing customers get a clear idea of what to…
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How to Check and Change Your Yelp Profile Photo

Your Yelp profile photo is highly visible on Yelp. When a customers searches for a business like yours, the profile image is…
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New Facebook for Business Page Look

You’ve likely noticed that Facebook for Business pages have a new look. Facebook has made the changes over the past months, so t…
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Increase Facebook Activity

An active presence on Facebook is a sign of a healthy business to searching customers. When you post frequently on Facebook, you…
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5 Tips To Win Customers With Your Social Pages

When shoppers and consumers are searching for a local business like yours, they have an extremely short attention span. You only…
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A Recommended Facebook Check for Small Businesses

Facebook is a popular social network where consumers and prospective customers are actively engaged. When they come across your…
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Make the Most of Your Facebook Listing

At Perch we strongly believe that every business should have a Facebook page for their business to connect with customers,…
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Tips For Responding To Your Customer Reviews

It’s a good practice for small businesses to respond to all customer reviews, both positive and negative. Your review responses a…
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Make the Most of Your Yelp Listing

As a local business, it’s critical to be listed on Yelp. Many consumers turn to Yelp when searching for local businesses from t…
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How to Use Your Website to Build Trust

In addition to your online reviews and social pages, customers often visit your website looking to gain some confidence and trust…
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How to Gain Social Proof for Your Small Business

What’s Social Proof, and why should Small Businesses care? Social Proof is definitely a buzzword that is everywhere these days. S…
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How to Promote Your Facebook for Business Page

Congrats on setting up your Facebook page! Now let's get the word out about your business (page). Facebook offers highly targeted…
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Best Practices for a Small Business Website

Your website should be the most reliable source of information for consumers. If in doubt or looking to find more information,…
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