Learn from the Pros

Social media and digital marketing best practices right at your fingertips.

5 Reasons Why the Size of Your Social Audience Matters

If you’re wondering whether the size of your social audience really matters, the answer is Yes. It's typically a good idea to k…
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Why Engagement Matters in Social Media

Generating engagement for your business does not have to be difficult. In fact, we have seen and compiled some really fun and…
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Reviews are Great for Marketing

It’s a well-known fact that consumer purchasing decisions are heavily influenced by online reviews, so it makes sense to pay c…
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How to Share Your Yelp Reviews

Don’t be shy about sharing positive reviews and customer feedback with your fans and followers on your social networks. Customer f…
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How to Handle a Bad Review

Did you check your Perch app just to find a negative review for your business? You’re not alone. If you’re in business long eno…
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Avoid Common Mistakes for Your Business Listings

We’re often surprised how many businesses have listing info that is inconsistent or simply incorrect. As a small business owner, i…
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Write Your Business Description In 5 Minutes or Less

When you create your business profile on social media sites and directories, it’s crucial to include a description of your b…
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How to Jumpstart Your Chatter

Chatter is an organic measure of the talk about your business. With that being said, there is no real way for you as a business…
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3 Ways to Get More Instagram Chatter

Instagram has been growing in popularity as a creative, visual social platform. At Perch, we think Instagram provides an…
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3 Ways to Build Your Audience with Facebook Ads

Facebook offers some sweet, low-cost ways for you to grow your audience. One of the greatest benefits of Facebook advertising is…
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How to Invite Friends and Customers to Your Facebook Page

At Perch, we encourage small businesses to invite customers, prospects, and personal friends to follow their business on…
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3 Simple Ways to Get Facebook Followers

All of your best customers will search for your Facebook page, but chances are that most people need a little nudging. Get the…
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How To Get Found Online

Not too long ago, getting found online meant getting found in Google. Today, Google is no longer the only place for local…
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How To Update Your Business Logos

Maintaining a consistent business logo on your social and review pages builds recognition, and helps customers feel confident…
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Ideas for Your Instagram Posts

Spending time and effort posting on Instagram for your business can seem like a daunting task; you’re busy, and we get that! H…
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Managing your Hours of Operation

As a small business, you should make sure your hours of operation are listed on your social and review sites, so customers don't…
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The Importance of Business Logos

Business logos are a very effective way to help consumers quickly identify your business online. This is especially important if…
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Optimize Your Website Description

When customers are searching for your business, the search engines bring back any information and sites they can match to your…
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Understand What Your Reviews Look Like For The Holidays

As the holiday season is approaching, more and more consumers will come across your social and review pages when shopping for…
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Why Reviews Matter so Much to Small Businesses

Many small businesses have a love-hate relationship with reviews. On one hand, great reviews go a long way to promoting your…
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Why Your Business Listing Should Be Consistent

You should think of your business info as the online fingerprint for your business. If your name, address, phone number and…
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Is Your Site Mobile-Friendly?

Getting found by customers is a top priority for small businesses like yours. Google recently made a change to its local search…
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Is Your Business Found on Maps?

Today's consumers don't go anywhere without their phones. Most are using Google or Apple maps on their phones to get around town…
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What is Chatter and Why Does it Matter?

At Perch, we think of chatter as the talk and commentary that’s out there about your business. Chatter generally happens over t…
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Why Categories Are Important for Your Small Business

Getting more exposure and winning new customers is the top goal for many local businesses like yours, and making sure your…
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How to Edit the Yelp Categories for Your Business

If you would like to change the selected business categories for your Yelp page or add to them, log into Yelp for Business…
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Update Your Social and Review Profiles

Update your social and review files so consumers can find up-to-date, correct and consistent information for your business. …
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Is Your Website Listed on Your Social Pages?

Chances are you've spent quite some time, effort and funds getting your website set up. After all, your website is the place…
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Optimize Your Business Descriptions

When local consumers come across your social and review pages, they want to learn a little more before choosing your business.…
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Optimizing Your Instagram Description For Local Discovery

Instagram is just one more social platform where curious customers are looking for your business - and location. Make sure you…
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Managing the Price Range on Social Profiles

When consumers search for a local local restaurant, shop or other business, they take your price range into consideration when…
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Choosing Photos for Your Social and Review Sites

Pictures speak louder than words! The photos on your social and review sites help browsing customers get a clear idea of what to…
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How to Check and Change Your Yelp Profile Photo

Your Yelp profile photo is highly visible on Yelp. When a customers searches for a business like yours, the profile image is…
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New Facebook for Business Page Look

You’ve likely noticed that Facebook for Business pages have a new look. Facebook has made the changes over the past months, so t…
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Increase Facebook Activity

An active presence on Facebook is a sign of a healthy business to searching customers. When you post frequently on Facebook, you…
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Ideas for Increasing Engagement on Facebook

Generating engagement for your business on Facebook is important for a couple of reasons. Engagement builds credibility for your…
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5 Tips To Win Customers With Your Social Pages

When shoppers and consumers are searching for a local business like yours, they have an extremely short attention span. You only…
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Promote Your Gift Certificates on Your Social Pages

Gift certificates are a great way for customers to spread the holiday cheer. If you offer gift certificates on your website,…
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Where to Find Engagement Stats in Facebook

It’s important to keep an eye on your engagement numbers. You‘ve worked hard to build your audience, but Facebook penalizes you if …
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A Recommended Facebook Check for Small Businesses

Facebook is a popular social network where consumers and prospective customers are actively engaged. When they come across your…
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How to Boost Your Facebook Posts

When you have an important event, promotion or announcement, we highly recommend giving it "boost" on Facebook.…
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How To Use Facebook Ads to Connect with Your Local Audience

If you're looking to connect directly with consumers in your neighborhood, you should give Facebook's Local Awareness Ads a try.…
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Is Your Facebook Page Public?

The Facebook page for your business is a great reflection of your business and most likely much more up-to-date and alive than…
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Make the Most of Your Facebook Listing

At Perch we strongly believe that every business should have a Facebook page for their business to connect with customers,…
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How Much Buzz Did Your Business Get on Twitter?

You should know who’s talking about your business on Twitter and what’s being said. You don’t need any sophisticated tools to do this …
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Where to Find Your Engagement Stats on Twitter

As a small business, your Twitter account can be a great tool to promote your business and engage with your customers. But do you…
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Encouraging Check-Ins and Instagram Location Tags

It’s a really busy time of year, so it’s likely that you’re getting a few more customers into your door. Use the holiday rush as an op…
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How To Look For And Respond To Customer Activity On Instagram

A good social practice for your small business is to make sure you always know when customers are trying to reach you on…
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Pay Attention to Your Business Listing

Consumers are searching online for local business information on their computers and phones more than ever. Today, there are more…
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Tips For Responding To Your Customer Reviews

It’s a good practice for small businesses to respond to all customer reviews, both positive and negative. Your review responses a…
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Make the Most of Your Yelp Listing

As a local business, it’s critical to be listed on Yelp. Many consumers turn to Yelp when searching for local businesses from t…
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Make the Most of Your Google Listing

If you want local consumers to find your business, you need to list it with Google. When you create a local page on Google My…
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Updating Your Menu on Google My Business

Consumers often start their search in Google, and it’s important that the information is correct and updated. That’s why we hig…
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Checklist: Is Your Website Mobile Ready?

Mobile devices and tablets are now being used more than PCs for local search and product purchases. When your website is mobile…
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How to Use Your Website to Build Trust

In addition to your online reviews and social pages, customers often visit your website looking to gain some confidence and trust…
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Why Small Businesses May Want to Consider a New Domain

If you are not completely happy with your domain name - or don’t have one yet - now is a good time to consider a new domain name f…
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Email Marketing and Social Media - The Perfect Combination for SMBs

For small businesses like yours, email marketing is still the most effective way to reach and engage your customers. It’s i…
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Use Twitter’s Support Feature to Connect with Your Customers

Twitter recently announced new functionality which lets you show your customers that you provide customer service! By enabling…
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Engagement TIP: Give a Shout-Out

People like to see their own posts and content being shared and appreciated, especially by a business they support. Sharing your…
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Engagement TIP: Fill-in-the-Blank

This is such a fun way to engage your audience, and also another great way for you to give your audience a chance to be heard.…
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Engagement TIP: Post a Quote

Quotes receive a lot of shares on social media and are great ways to engage your audience if you are looking for a quick and easy…
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Engagement TIP: Use Hashtags During Events

At Perch, we have seen some great examples of business owners using unique hashtags for events. Having a fun hashtag around…
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Step Up Your Instagram and Twitter Profiles

Let’s be honest. When you think of your Twitter and Instagram accounts, do you ever wonder if your profile could be working h…
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Tips for Optimizing Your Twitter Profile

Let’s be honest. When you think of your Twitter account, do you ever wonder if your profile could be working harder for you? If t…
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How Exactly Does Your Business Listing Help Your SEO?

SEO experts agree that your business listing is one of the critical factors that impact your ranking in local search results. It…
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How to Gain Social Proof for Your Small Business

What’s Social Proof, and why should Small Businesses care? Social Proof is definitely a buzzword that is everywhere these days. S…
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How to Update Contact Info on Your Social and Review Pages

Here's how to edit and add your contact info on your social and review pages. Learn how to update this information individually…
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How to Track Your Competition in 5 Minutes a Day

Keeping up with the competition does not have to take a lot of your time. Follow these 3 simple steps, and you can stay updated…
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Add a Menu to Your Social Sites

Including a menu on your website is important so customers can find exactly what they’re looking for … and fast. In addition to you…
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How to Optimize your Website for Local SEO

If a consumer searches for a business like yours in your city, you want your website to come up in the results. Here is how you…
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How to Promote Your Facebook for Business Page

Congrats on setting up your Facebook page! Now let's get the word out about your business (page). Facebook offers highly targeted…
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Engagement TIP: Ask Questions

Involving your customers with a question lets them know you’re there, and you’re listening! Listening to your audience is ess…
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List Your Business with Directories in Your Industry and City

Industry and local directories are very popular with local consumers. Plus, these directories typically rank very well in local…
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How to Edit Your Facebook Business Categories

The categories you choose in Facebook help your small business get included in searches on Facebook and in search engines. …
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How to Manage Facebook Check-Ins

Facebook check-ins are a very powerful way to get free exposure for your business. Every time a customer checks in at your…
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Spring Cleaning for Your Social and Review Pages

Spring is the perfect opportunity to tidy up your social and review pages. Take a look at your social and review profiles - on…
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The Social Media Rule of Thirds

Do you need some ideas for posting on social media? The rule of thirds is a great starting point that makes it much easier to…
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Just How Important Are Your Social and Review Pages?

When it comes to finding (and choosing) a small business, consumers are no longer searching solely on Google. Today, it’s n…
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How to Manage Your Google Categories

The categories you choose for your listing on Google help you get found by customers who are looking for a business like yours.…
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Best Practices for a Small Business Website

Your website should be the most reliable source of information for consumers. If in doubt or looking to find more information,…
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How to Get More Reviews on Google

Reviews are a powerful marketing tool for your small business! Learn why they are so important and how to get reviewed on a…
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